Webmaster & Content Optimization Specialist

Webmaster Functions:

• Manage and maintain the organization’s websites, ensuring functionality, user experience, and performance.
• Monitor and troubleshoot website issues, including broken links, loading speed, and compatibility across different browsers and devices.
• Collaborate with cross-functional teams to implement website updates, enhancements, and new features.
• Conduct regular website audits to identify areas for improvement and implement necessary changes.

Content Design and Publication:

• Develop visually appealing and user-friendly web content, including web pages, landing pages, blog posts, and multimedia elements.
• Collaborate with stakeholders to gather requirements and create compelling content that aligns with the organization’s brand voice and objectives.
• Utilize web design tools and technologies to create engaging layouts, graphics, and multimedia elements.
• Ensure all content meets web accessibility standards and adheres to SEO guidelines.

SEO Optimization:

• Conduct thorough keyword research and analysis to identify relevant terms and phrases for website optimization.
• Optimize website content, including meta tags, headers, URLs, and internal linking structures, to improve search engine rankings.
• Stay up-to-date with the latest SEO trends, algorithms, and industry best practices to implement effective optimization strategies.
• Monitor and analyze website traffic, user behavior, and keyword rankings to identify areas of improvement and adjust optimization strategies accordingly.

Qualification Requirements:

• Bachelor’s degree in Web development, computer science, or Marketing.
• Proven work experience as a webmaster, web developer, or similar role.
• Demonstrable experience in designing and publishing web content.

Technical Skills:

• Proficient in HTML, CSS, JavaScript, and other web development languages.
• Familiarity with CMS platforms (e.g., WordPress, Drupal) and website analytics tools (e.g., Google Analytics).
• Knowledge of graphic design tools (e.g., Adobe Creative Suite) and experience in creating visually appealing web content.

SEO Knowledge:

• Strong understanding of search engine optimization principles and techniques.
• Experience with SEO tools and software for keyword research, rank tracking, and site auditing.
• Familiarity with on-page and off-page optimization strategies, including link building, content optimization, and technical SEO.

Analytical and Problem-Solving Skills:

• Ability to analyze data, identify trends, and make data-driven decisions to improve website performance.
• Excellent problem-solving skills and the ability to troubleshoot website issues effectively.

Communication and Collaboration:

• Strong written and verbal communication skills to effectively collaborate with cross-functional teams, stakeholders, and external partners.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Join our team and play a vital role in enhancing our online presence, driving traffic, and optimizing our content for improved search engine visibility. If you are passionate about webmaster functions, content design, and SEO, we look forward to receiving your application.

Performance Expectations:

• Published content will be in position 1-10 in Google search for the key phrases identified.
• The website is up 100%, operates efficiently, and is secure.