Retail Sales marks recurring events. As retailers advance to make final preparations for the big day, they must ensure their strategies are in line with the current developments in customer shopping. Adobe Analytics data suggests that consumers spent $72.2 billion online in October 2022. This is up by 10.9% when compared to the previous month and is in line with the $72.4 billion spent in the same month last year. Mastercard SpendingPulse annual holiday forecast suggests that this holiday season, U.S. retail sales, excluding automotive, are expected to increase by 7.2% year-on-year,
Retail Sales marks the busiest time of the year for retailers, with more and more shoppers eager to participate in the day’s shopping. Last year’s data suggests Retail Sales spending for 2021 was 1.3% lower than in 2020, amounting to $8.9 billion. More people are choosing to shop from online avenues rather than door-bustling their favourite stores. Over the last few years, many big brands damaged their customer’s trust in these sales owing to slow load times, outages and unpreparedness in infrastructure. According to Shopify, a one-second delay in load time costs a 7% loss in conversions and an 11% loss in page views – and this is just what one second can do, not a full-blown outage.