Business is about relationships. Before revenue, profits, top line, bottom line, organic growth, inorganic growth, or any other things; it is about relationships. No jargon can define business more simply. It is much costlier to acquire a new client than to retain an existing one. However, relationships do not go till clients only. It is on the supplier side as well. You simply can’t afford to lose a vendor whom you can trust. The relationship between a vendor is as important as that of clients.
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